Mos Mosh Amsterdam

First flagship store in the Netherlands

For the very first Dutch store of the Danish fashion brand Mos Mosh, in collaboration with Duralys, we realized a lighting solution that optimally supports the high quality and sophisticated aesthetic of the brand. Mos Mosh is internationally known for their eye for detail, premium fabrics and perfect fits. We wanted the same values to be reflected in the lighting image of their new store in the heart of Amsterdam.

Smart track spots

We chose to deploy our innovative Sense track spotlights – smart, digitally controlled luminaires designed entirely with flexibility, presentation power and ease of use in mind. Thanks to built-in artificial intelligence, the spotlights independently recognize the light objects in the room and automatically adjust the light settings for optimal results. As a result, colors are faithfully rendered, materials are better showcased, and every garment gets the attention it deserves.

The Sense Trackspots feature a CRI of 95 with advanced color enhancement, ensuring the light quality meets the highest standards in retail. The spots are controlled wirelessly via Bluetooth using our specially developed app. Within this app, users can group, individually control and coordinate multiple spotlights – ideal for a retail environment where flexibility and ambience are key.

Mos Mosh’s store opening in Amsterdam coincided with the official introduction of the brand in the Netherlands. During this festive occasion we made an extensive photo reportage of the store as well as the lighting design in action. These images form a powerful visual reference of how lighting, interior and brand experience can reinforce each other.